Last updated: August 13, 2026
China has two major challenges ahead when it comes to talent, especially when it comes to executive roles:
- First, is the fact that the talent pool is shrinking because of the one-child policy.
- Second, the Gen-Z generation in China will be taking over the labor market in the coming decades and it is changing the traditional work dynamic.
Key Figures at a Glance
| Data point | Finding | Source |
|---|---|---|
| Population aged 16 to 59 in China, 2025 | 851.36 million, 60.6% of population | National Bureau of Statistics of China |
| Change in China’s 16 to 59 population, 2024 to 2025 | Down 6.62 million | NBS China 2024 / NBS China 2025 |
| Population aged 60 and over in China, 2025 | 323.38 million, 23.0% | National Bureau of Statistics of China |
| Employees engaged at work globally, 2025 | 20% | Gallup State of the Global Workplace 2026 |
At this point, every company in China will struggle to attract and especially retain talent. Making sure they are ahead in this competition of talent, the help of an executive search firm will be an asset.
An executive search firm will:
- Save companies time when looking for talent in China.
- Give you access to talent that, otherwise, it would be very difficult to reach for.
- Save you money in the long term by guaranteeing you the right fit for the position.
The deep knowledge of the market in which the search is performed is essential. This is why we recommend finding an executive search firm specialized in the labor market in China.
Specialized talent in China
- The executive search firm will find a candidate that has the capacity of linking the role to the broader company’s insurgent customer mission.
- Through leadership assessments and training, an executive search firm can help leaders to be inspiring. This style of management can be developed, and it is key to retaining the new generation of the workforce.
- In order to retain talent, it is necessary to eliminate organizational burdens. Aldo China’s companies are known for their efficient organization, but there are still aspects that lead to inefficient and ineffective interactions. Sometimes it is useful to have an external eye for advice.
- Redefine ways of working and build a working environment that thoughtfully balances the twin performance-enhancing goals of accountability and autonomy.
- One of the factors that retain people in companies is the possibility of having a career plan (very important in China, where workers change jobs often). This increases commitment to the company and will also contribute to future succession planning within the company. In this case, an executive search firm can help in the process of finding the right talent within the company.
- According to Gallup’s State of the Global Workplace 2026, based on 2025 data, only 20% of employees worldwide were engaged at work. Engagement should therefore be treated as a measurable management and retention priority rather than simply a cultural objective.
We are Zavala Civitas Executive Search. We have walked alongside our clients supporting them in matters ranging from Executive Search to broader Organizational Consulting. We are ready to be your talent and Organizational partner in China & East Asia. We are ready to tackle new challenges and risks with your firm. Click here to get in contact with us.

Frequently Asked Questions: Attracting and Retaining Executive Talent in China
Is China’s talent pool shrinking?
Why is executive talent retention becoming more important in China?
What helps companies retain senior executives?
How does employee engagement relate to retention?
How does Zavala Civitas help companies attract and retain executive talent in China?
Competing for executive talent in China?
Zavala Civitas helps organisations identify, assess and attract senior leaders while considering long-term organisational fit and executive retention. 92% closing rate.
Executive Search → Executive Search in China → Contact Us →





