Executive Development and Assessment in Portugal: How Companies Improve Leadership Quality 

Key Takeaway: Portugal’s corporate training and executive development market is valued at over USD 1.2 billion — and 62% of organisations increased their investment between 2022 and 2023. Yet approximately 40% of Portuguese professionals report feeling underprepared for the strategic demands of their current roles. The investment is growing. The capability gap is still open.

Last updated: August 13, 2026

Executive assessment and leadership development are rapidly gaining relevance in Portugal as organisations face digital transformation, talent shortages, and increasing competitive pressure. Portuguese companies are recognising that strong leadership is not a by-product of experience alone — it requires structured evaluation, targeted development, and continuous support.

According to Ken Research, Portugal’s corporate education and training market is valued at over USD 1.2 billion, reflecting strong demand for executive development, reskilling, and capability-building programmes. 62% of organisations in Portugal increased investment in leadership development and employee training between 2022 and 2023, according to Randstad.

This article explains how firms in Portugal are using structured tools to elevate executive capabilities and strengthen organisational performance.

Key Figures at a Glance

Data point Figure Source
Portugal corporate education and training market value +USD 1.2 billion Ken Research
Portuguese organisations that increased leadership development investment (2022–2023) 62% Randstad Portugal
Portuguese professionals feeling underprepared for strategic role demands ~40% Ken Research / Market analysis
Multinational companies with operations in Portugal +2,700 (creating sustained demand for internationally benchmarked leadership) AICEP Portugal Global

A Growing Focus on Executive Capability in Portugal

The corporate training and executive development market in Portugal has expanded considerably, with recent estimates placing its value at over USD 1.2 billion. Demand is fuelled by the need for upskilling, digital adaptation, and stronger management pipelines. Surveys indicate that around 40% of Portuguese professionals feel underprepared for the strategic demands of today’s roles, highlighting a clear capability gap and a strong motivation for structured leadership development.

The 40% underprepared figure is more significant in Portugal than in larger markets because the pool of senior executives is smaller. In a market with over 2,700 multinational companies operating locally and a compact domestic ecosystem, a leadership capability gap does not distribute across a large talent base — it concentrates in the same individuals who appear on shortlists for the most critical roles. Structured assessment and development is not remedial in this context — it is the mechanism that allows organisations to close the gap before it becomes visible in performance.

What Executive Assessment Really Means in Portugal

Executive assessment in Portugal goes far beyond a performance review. It is a deep, structured evaluation that examines:

  • Leadership behaviours and soft skills
  • Technical and strategic competencies
  • Personality traits and decision-making style
  • Strengths that drive performance
  • Growth areas that limit impact
  • Readiness for increased responsibility or succession

Assessment tools — psychometrics, behavioural interviews, simulations, and 360° feedback — help organisations uncover how a leader truly operates: how they communicate, how they respond under pressure, how they collaborate, and how they influence teams.

The goal is clarity. Portuguese firms use assessment to gain a data-driven understanding of their leaders and to identify what genuinely needs to improve.

How Leadership Development Converts Diagnosis Into Real Change

If executive assessment offers a complete diagnosis, leadership development is the treatment plan that transforms it into measurable progress.

In Portugal, effective programmes often combine:

  • Executive coaching
  • Skills-based training linked to assessment insights
  • Mentoring from senior leaders
  • Quarterly action plans
  • Continuous follow-up and feedback loops
  • Behavioural change measurement
  • Alignment with business goals and performance expectations

This approach generates three key outcomes:

  1. Accelerated growth for leaders. Development programmes give leaders the tools, structure, and accountability needed to enhance their strengths and address their limitations.
  2. Greater commitment and retention. When organisations invest in programmes, leaders feel supported and valued. This increases engagement, loyalty, and long-term retention — critical in the Portuguese market, where strong senior talent is scarce.
  3. Stronger team performance. Developed leaders communicate better, manage conflict more effectively, make clearer decisions, and create healthier team environments. Leadership development directly boosts overall organisational performance.
In Portugal’s compact executive market, retention is not just an HR objective — it is a strategic one. When a senior leader leaves, the organisation does not just lose capability. It loses institutional knowledge, client relationships, and internal credibility that took years to build. A leadership development programme that keeps a high-potential executive engaged and progressing is frequently a better investment than the executive search process that would replace them.

Why Portuguese Firms Combine Assessment and Development

The combination of executive assessment and leadership development is becoming the preferred model for Portuguese companies because:

  • Assessment identifies the real capability gaps
  • Development provides solutions targeted to those gaps
  • Both processes create accountability, clarity, and management maturity
  • Leaders become more aligned with strategy and culture
  • Organisations build stronger pipelines for succession
  • Teams experience more stability and better decision-making

This integration is especially valuable in Portugal’s evolving business landscape, where companies must scale, adapt, and innovate faster than before.

Best Practices for Executive Assessment and Leadership Development in Portugal

  • Define a clear competency model: strategic thinking, communication, resilience, team management, digital mindset.
  • Use rigorous executive assessment methods: psychometrics, structured interviews, 360° feedback, role simulations.
  • Create personalised development plans: aligned with both the leader’s needs and the company’s priorities.
  • Ensure continuous support: coaching and mentoring with measurable milestones.
  • Track behavioural change: using qualitative and quantitative indicators.

These practices help Portuguese firms create successful cultures rooted in clarity, capability, and long-term growth.

Portugal is entering a period where executive quality will differentiate the most resilient and competitive organisations. Companies that invest in executive assessment and leadership development are already seeing stronger leaders, better decision-making, more cohesive teams, and higher retention.

Zavala Civitas methodology to assess executives and develop them in Portugal

In a rapidly changing environment, developing leaders is not simply an HR initiative — it is a strategic advantage for the future of Portuguese businesses.

If your organisation in Portugal is exploring how executive assessment and leadership development can strengthen your leadership teams, we would be glad to support you. Contact us to learn more about our methodology and how we help companies elevate leadership quality.

Frequently Asked Questions: Executive Assessment and Development in Portugal

Why is executive assessment becoming a priority for Portuguese companies?
Because the capability gap is real and the talent pool is small. Around 40% of Portuguese professionals feel underprepared for the strategic demands of their roles — and in a market with a compact senior executive ecosystem, that gap concentrates in the same individuals who are most visible for key leadership positions. Assessment provides the objective data organisations need to make development investments that target the right gaps for the right people.
What does executive assessment in Portugal measure that a performance review does not?
How a leader actually operates — not just what they have delivered. Assessment examines decision-making style under pressure, behavioural patterns in conflict and ambiguity, leadership influence without formal authority, and readiness to absorb greater responsibility. These are precisely the capabilities that determine whether a leader succeeds in a larger or more complex role, and they are rarely visible in standard performance data.
Why is leadership retention particularly strategic in Portugal’s executive market?
Because when a senior leader leaves in Portugal, the replacement timeline is significantly longer than in larger European markets — and the reputational and relational cost is higher. With over 2,700 multinational companies competing for the same compact pool of senior talent, the organisations that invest in development create a retention advantage that is difficult for competitors to replicate quickly.
How should a leadership development programme be structured to produce lasting behavioural change?
By grounding it in assessment results, tying it to the leader’s actual mandate and organisational context, and measuring behavioural change with specific milestones rather than completion of training modules. The combination of executive coaching, skills-based development linked to assessment insights, and regular follow-up creates the accountability structure that converts diagnosis into durable change.
How does Zavala Civitas approach executive assessment and development in Portugal?
Through a structured process that combines psychometric evaluation (PAPI by Cubiks Talogy), in-depth behavioural interviews focused on the leader’s actual mandate, 360° reference verification, and a personalised development plan with measurable milestones aligned to business priorities — not generic leadership competencies. The assessment is always tied to the real challenge the leader is facing in their specific Portuguese context.

Strengthening executive leadership in Portugal?

Zavala Civitas provides executive assessment and development programmes tailored to Portugal’s compact, competitive leadership market.

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