Executive Search, China and the Metaverse

Key Takeaway: The metaverse discussion that emerged in 2022 has evolved into a broader convergence of virtual reality, augmented reality, artificial intelligence, 5G and digital platforms. China has continued investing in the infrastructure and technologies that enable immersive digital environments. Its national VR development plan set a 2026 target of more than RMB 350 billion in industry scale and more than 25 million VR terminal sales, while the country had 4.958 million 5G base stations by March 2026. For executive search, the more immediate implication is growing demand for leaders who can connect emerging technologies with commercially viable products, organisational transformation and new digital business models.

Last updated: August 13, 2026

The Metaverse is a disruptive technology that will have an impact in countless sectors and in our daily life. In the executive search industry, this technology has come to change the way things are done. Executive Search companies need to anticipate and be prepared for a wave of changes. Especially for those working in China, where the metaverse is rapidly developing and, little by little, will become part of people’s lives.

Executive Search firms, China and the metaverse are a triadic that will change the labor market as we know it.

Key Figures at a Glance

Data point Finding Source
China VR industry scale target for 2026 More than RMB 350 billion State Council / MIIT
VR terminal sales target for 2026 More than 25 million units State Council / MIIT
5G base stations in China, March 2026 4.958 million State Council Information Office / MIIT
Digital economy core industries, 2025 More than 10.5% of GDP National Data Administration

But what are the changes the metaverse will bring to the talent market?

The metaverse will improve remote work by closing the interaction gap between people, offering an immersive experience that replicates the sensation of being present with the team members. In countries like China, with a well-established gaming culture, the transition to this alternative reality will probably be smoother and feel more natural than in other countries. making it also easier for executive search firms to work in the Chinese market.

One of the great advantages of the metaverse for the executive search activity is that this new reality will increase the range of potential candidates for a job offer. This is also especially beneficial for China, which will be suffering a talent shortage by the end of this decade.

2026 context: The infrastructure supporting immersive digital experiences has continued to expand. China had 4.958 million 5G base stations by March 2026. For executive search, this does not mean that interviews will automatically migrate into virtual environments. It does mean that companies operating across VR, AR, digital twins, gaming, AI and other immersive technologies need leaders who can translate technical infrastructure into useful products, scalable applications and viable business models.

This is an example of how China is already making use of what will probably become the future of executive search:

The Shanghai Data Exchange (SDE) is already recruiting globally for 150 positions as part of a campaign to position Shanghai as “a global digital hub.” In China, the 150 available positions cover the following nine divisions:

  • Trade Management
  • Marketing Development
  • Data Trader Service
  • Strategic Development
  • Risk Control
  • Product Development
  • Human Resources
  • Financial Management
  • Research Institute

One of the most exciting consequences of the metaverse is the possibility of creating new roles that did not exist. Positions such as: Metaverse planner, Metaverse Safety Manager and Metaverse Hardware Builder will probably become some of the most wanted profiles. Being China a potency in technology we can guess it will probably become one of the first countries to train this kind of talent.

The other great advantage of the metaverse for Executive Search companies is the possibility of saving costs. In the metaverse there are no space limits: headhunters can have interviews, give formations and interact with clients and candidates in a very immersive experience without relocating or without being in an office. Moreover, they can make use of all the amazing possibilities that this technology offers and that will be very expensive to recreate in the real world.

So where is China now when it comes to the metaverse and when can the executive search sector expect to have all these changes in their day-to-day work?

Here are some facts on where China stands these days regarding the metaverse:

  • China launched a Metaverse week in May of this year, where many subjects were covered and linked China and the metaverse industry preparing for a future.
  • The metaverse was examined on March 22nd at the back-to-back annual meetings of two of China’s major political bodies (the National People’s Congress (“NPC”) and the Chinese People’s Political Consultative Conference (“CPPCC”)).
  • A recent survey from the World Economic Forum showed that the country that was most excited to enter the metaverse is China. Out of all the respondents in China, 78 percent thought that the growth of the metaverse was a good thing.
  • A report published by Morgan Stanley predicted that the Metaverse would be worth about $8 trillion (US) in China.
The figures above reflect the early expectations surrounding the metaverse in 2022 and should be read as historical sentiment and forecasts rather than as a current measure of realised market value. China’s official industrial strategy has focused more specifically on virtual reality and related technologies. The national VR action plan set a 2026 industry target above RMB 350 billion and a target of more than 25 million VR terminal sales. At the same time, digital economy core industries represented more than 10.5% of China’s GDP in 2025. For leadership hiring, these official indicators provide a more grounded view of the ecosystem supporting immersive and digital technologies.

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Zavala Civitas executive search methodology for China country

Frequently Asked Questions: Executive Search, China and the Metaverse

How is China developing virtual reality and metaverse-related technologies?
China’s national virtual reality action plan covers VR, augmented reality and mixed reality technologies and targets wider adoption across sectors including industry, culture, tourism, education, health and smart cities. The plan set a target for the country’s VR industry to exceed RMB 350 billion in scale by 2026.
What is China’s target for virtual reality devices?
China’s national VR development plan set a target for sales of virtual reality terminals to exceed 25 million units by 2026. The plan also aims to develop leading companies, industrial clusters and public service platforms supporting the VR ecosystem.
Why does China’s 5G infrastructure matter for immersive technologies?
Immersive applications can depend on high-capacity and low-latency connectivity for rendering, interaction and data transmission. China had 4.958 million 5G base stations by March 2026, creating extensive infrastructure that can support advanced digital applications across consumer and industrial environments.
What executive profiles can emerging immersive technologies create demand for?
Demand can extend beyond purely technical roles. Companies may need leaders across product development, digital strategy, AI, data, hardware, software, cybersecurity, gaming, customer experience and commercialisation. Executive search therefore needs to evaluate the candidate’s ability to connect emerging technology with practical business applications and organisational strategy.
How can Zavala Civitas support executive search for technology companies in China?
Zavala Civitas combines executive talent mapping, direct candidate outreach, structured assessment, reference checks and onboarding support. For technology-driven searches in China, the process can assess technical-sector experience together with commercial judgement, transformation capability, organisational fit and leadership effectiveness. Zavala Civitas has a 92% executive search closing rate.

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