Challenges of the Executive Search panorama of the automotive industry in the USA.

Automakers and all those involved in the automotive ecosystem, including component manufacturers, design engineers, marketing and finance executives, investors, dealers, and customers, have seen significant upheaval in recent years. 

The USA as the second biggest automotive industry in the world after China, the situation has mirrored the global panorama. The automotive industry in the USA has been affected by geopolitical tensions, economic uncertainties and huge technological advancements in the last 5 years.

In 2024 the industry numbers are coming back to a sort of normalcy, but one main challenge remains: The lack of qualified executive talent for the new technologies, leading to high competition executive search processes. Here is a more detailed outlook of the automotive industry in the USA current and future situation. 

Current Situation and Forecast: 

  • The automotive industry in the USA is forecasted to face challenges in 2024, including slow consumer spending, high interest rates, and disruptions to supply chains due to geopolitical tensions. 
  • The U.S. electric vehicle (EV) market is expected to grow, with potential EV market shares ranging from 37% to over 50% by 2030, depending on regulatory and incentive changes. 
  • Cox Automotive’s forecast for 2024 predicts a return to normalcy in the auto industry after four years of turbulence, with slow economic growth, rising new-vehicle inventory, and moderate declines in transaction prices. 
  • The electric vehicle market is anticipated to see increased efforts to promote EV adoption, with sales projected to surpass 1 million units in 2024. 


Forecast Impact on Executive Search and Talent Availability: 

1.Executive Search for EV Expertise: 

  • Executives with expertise in electric vehicle technology, manufacturing, and marketing will be in high demand. 
  • Companies will seek leaders who can navigate regulatory complexities, technological advancements, and consumer preferences in the EV market. 

2.Shift in Skill Requirements: 

  • Executives will need knowledge of EV technology, battery manufacturing, supply chain management for EV components, and sustainable business practices. 
  • Skill requirements for executive roles are expected to evolve in line with the industry’s transition towards electrification. 

3.Political and Regulatory Awareness: 

  • Executives must stay informed about environmental regulations, government incentives for EVs, and geopolitical tensions affecting supply chains. 
  • Leaders’ adept at navigating these complexities will be highly sought after by automotive companies. 

4.Focus on EV Infrastructure: 

  • Demand for executives with experience in infrastructure development, project management, and public-private partnerships will increase. 
  • Companies operating EV charging stations will seek executives with expertise in driving growth and innovation in this sector. 

5.Adaptation to Market Dynamics: 

  • Executives will need to adapt to changes in consumer preferences, vehicle sales trends, and dealership challenges. 
  • Leaders capable of developing strategies to address these challenges and capitalize on opportunities will be essential for company success. 


The automotive industry’s shift towards electrification and evolving market landscape will reshape executive talent demands. Companies must prioritize attracting and retaining executives with EV expertise, regulatory awareness, and adaptability to navigate the complexities of the changing automotive industry. 

We are Zavala Civitas Executive Search; we are ready to be your executive search partner to ensure you have access to the best available talent. Feel free to visit our executive search service page or directly contact our North America Office. 

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